Learn the Science of Persuasion

The six factors of persuasion

When lenity and cruelty play for a kingdom, the gentler gamester is the soonest winner
~William Shakespeare

The science of persuasion requires that you have a handful of key elements in order to be persuasive. Almost all human being can be persuaded provided you give them what their brains are craving.

This isn’t as much psychological warfare as it is a basic understanding of your fellow man. In order to be persuasive, it is vital  you touch on all the key elements they require in order to feel comfortable in their decision:

1. Reciprocity
2. Scarcity
3. Authority
4. Consistency
5. Liking
6. Consensus

Check out this brilliant video on how to put these practices of the science of persuasion in to practice.

Knowing all these key elements in the science of persuasion will get the people on your side. You just might not have to play an underhanded card to get everything you want from coworkers or family members. Sometimes it’s about being genuine and honest that manipulates people into your way of thinking.

Of course, if you take all the likability elements in the science of persuasion and add a little bit of conversational hypnosis, then no one can say no to you, can they?