Machiavellian Thought
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The Science of Persuasion
Learn the Science of Persuasion
The six factors of persuasion
When lenity and cruelty play for a kingdom, the gentler gamester is the soonest winner
~William Shakespeare
The science of persuasion requires that you have a handful of key elements in order to be persuasive. Almost all human being can be persuaded provided you give them what their brains are craving.
This isn’t as much psychological warfare as it is a basic understanding of your fellow man. In order to be persuasive, it is vitalĀ you touch on all the key elements they require in order to feel comfortable in their decision:
- Reciprocity
- Scarcity
- Authority
- Consistency
- Liking
- Consensus
Check out this brilliant video on how to put these practices of the science of persuasion in to practice.
Of course, if you take all the likability elements in the science of persuasion and add a little bit of conversational hypnosis, then no one can say no to you, can they?